Analytics

See the whole business in one place.

Because sales, communications, support and billing run on the same workspace, Xentral can show you a single, live picture of the business — pipeline, revenue, receivables, VAT and team performance — without exporting a single spreadsheet.

Live command centres · Manager dashboards · AI 'what needs attention'

app.xentral.ae/analytics

Revenue

AED 412k

+18%

Pipeline

AED 1.2M

+9%

Win rate

38%

+4%

Pipeline development

Last 12 weeks

Numbers you can trust, in real time.

Reporting usually means pulling data out of several tools and stitching it together by hand — slow, error-prone and always out of date. Xentral keeps everything in one system, so the dashboards reflect what's actually happening right now.

Executives get a command centre across pipeline, revenue, cash and work queues. Managers get leaderboards, velocity, aging and risk for their team. Finance gets receivables, overdue and a VAT/tax centre for the UAE.

And an AI layer reads the data to surface what needs attention — SLA breaches, expiring trials, overdue invoices and at-risk deals — so you act on the right things first.

Command centres

One screen for the state of the company.

The executive command centre brings revenue collected, deals won, outstanding receivables, open pipeline, weighted forecast and the day's work queue into a single view — so leaders always know where things stand.

  • Revenue, pipeline and forecast at a glance
  • Receivables, overdue and cash position
  • Work queue across the team
  • Live, no exports required
app.xentral.ae/analytics

Revenue

AED 412k

+18%

Pipeline

AED 1.2M

+9%

Win rate

38%

+4%

Pipeline development

Last 12 weeks
Teams & finance

Manager leaderboards and finance reporting.

Managers see leaderboards, deal velocity, aging pipeline and risk by rep and team. Finance gets revenue trends, receivables and a VAT/tax centre tuned for UAE reporting — all from the same source of truth.

  • Leaderboards, velocity and aging
  • Risk and at-risk deal detection
  • VAT / tax centre for the UAE
  • Revenue and growth trends
app.xentral.ae/crm/pipeline

Sales pipeline

AED 312k weighted

New

SK

Acme Health

AED 4.2k

MR

Gulf Tech

AED 2.8k

Qualified

AB

Nova FZE

AED 9.5k

LF

Delta Co

AED 6.1k

Won

TR

Orbit LLC

AED 12k

AI insights

What needs your attention, surfaced automatically.

Instead of hunting through dashboards, let the AI tell you the few things that matter most right now — SLA breaches, trials about to expire, overdue invoices and stalling deals — prioritised by urgency.

  • Prioritised 'what to act on' insights
  • SLA, churn and overdue detection
  • Available across admin and workspace views
  • Runs on your own AI key
app.xentral.ae/dashboard

Open deals

42

New contacts

128

Decisions backed by live data.

Live command centre

Pipeline, revenue, cash and work queues in one screen — no exports.

Forecasts

Weighted forecast and growth trends from real pipeline data.

Cash & VAT

Receivables, overdue and a VAT/tax centre for UAE reporting.

Team performance

Leaderboards, velocity, aging and risk by rep and team.

One source of truth

Sales, support and billing data in the same live system.

AI insights

Automatic 'what needs attention' across the whole business.

Analytics

Turn raw data into predictive business insights

You cannot scale what you do not measure. Xentral Analytics aggregates your pipeline health, lead acquisition performance and financial invoicing data into intuitive, real-time executive dashboards.

Ditch slow, backward-looking spreadsheet reports. Xentral provides live telemetry on business performance — track conversion velocity, identify team efficiency, monitor margins and spot marketplace trends instantly to make fast, strategic pivots.

Sales performance telemetry

Evaluate closing velocity, average cycles and win-loss ratios across all pipelines.

Marketplace ROI attribution

Calculate precise acquisition costs and returns from your marketplace leads.

Clean financial reporting

Review live gross billed values, received accounts and aging invoices.

Team efficiency audits

Identify top performers by mapping task output against conversion metrics.

Custom report builders

Tailor deep-dive analytical grids around the business parameters you value most.

Business Intelligence · Sales Performance Dashboards · Real-Time Financial Reports · Executive Reporting

Operations — Tasks & Calendars

Centralize team calendars and high-priority tasks

Operational friction occurs when teams use fragmented personal apps. Xentral Operations links internal task lists and team calendars directly to your sales data, transforming your organization into a coordinated engine.

Know exactly who is working on what, when milestones approach and when client meetings are scheduled. Because every calendar event and task card is pinned to a client profile, every team member steps into meetings with complete historical context — eliminating missed deadlines.

Cross-department task lists

Build, delegate and track time-sensitive tasks across operators or whole divisions.

Context-linked actions

Access linked emails, documents and CRM notes from any task card.

Centralized business calendar

Coordinate group meetings and client calls without conflicts.

Personalized productivity dashboards

Give every employee a clean daily agenda of their top priorities.

Progress auditing

Monitor task states to eliminate operational delays before they reach clients.

Operations Management · Collaborative Task Tracker · Shared Corporate Calendar · Sales Operations

Analytics — frequently asked questions

Is the data live?

Yes. Because sales, communications, support and billing run in one workspace, the dashboards reflect real-time data without manual exports.

What do managers see?

Leaderboards, deal velocity, aging pipeline and risk by rep and team, alongside revenue and forecast.

Is there VAT and tax reporting?

Yes. A VAT/tax centre is built in for UAE reporting, with receivables and overdue tracking for finance.

How do AI insights work?

The AI reads your live metrics and surfaces the most urgent items — SLA breaches, expiring trials, overdue invoices and at-risk deals — running on your own AI key.

Ready to start?

Run the business on live numbers.

Bring pipeline, revenue, cash and team performance into one live view, with AI to tell you what to act on. Start free.