CRM

One CRM for every contact, company and deal.

Xentral CRM replaces scattered spreadsheets and disconnected tools with a single, structured workspace. Capture every lead, qualify it, assign an owner and move it through the pipeline — with the full history of calls, messages, quotes and invoices attached to each record.

Free to start · Multi-seat with role permissions · UAE-ready · AED & TRN

app.xentral.ae/crm/pipeline

Sales pipeline

AED 312k weighted

New

SK

Acme Health

AED 4.2k

MR

Gulf Tech

AED 2.8k

Qualified

AB

Nova FZE

AED 9.5k

LF

Delta Co

AED 6.1k

Won

TR

Orbit LLC

AED 12k

A structured source of truth for customer-facing work.

Most growing sales teams in the UAE run on a patchwork of spreadsheets, WhatsApp chats, email threads and an accounting tool that none of them talk to. Context gets lost, follow-ups slip and managers have no reliable view of the pipeline. Xentral CRM fixes that by putting contacts, companies, leads, deals and activity into one connected system.

Every person and organisation lives as a clean record. Conversations from WhatsApp and email, scheduled meetings, tasks, quotes and invoices all link back to the same customer — so anyone on the team can pick up exactly where things left off. Nothing lives in one person's inbox.

Because the CRM is the foundation of the wider Xentral platform, the data you capture here flows straight into communications, the lead marketplace, quoting, invoicing and analytics. You enter information once and use it everywhere.

Contacts & companies

Clean records, organised the way your business works.

Create contacts and companies in seconds, or let them flow in automatically from WhatsApp, web forms and the marketplace. Each contact carries a profile, a title, channels and a complete activity history; each company rolls up its people, deals, tickets and revenue into a single Customer 360 view.

Segment your database by type — Business, Private, Network, Partner or Vendor — and sort by health, pipeline value, recency or activity so the right accounts surface first.

  • Contacts, companies and a full activity timeline
  • Segments: Business, Private, Network, Partner, Vendor
  • Customer 360: deals, tickets, revenue and documents in one place
  • Profile pictures, company logos and clean identity
app.xentral.ae/crm/contacts
SK

Sara Khan

Procurement Lead · Acme Health LLC

Active

Open deals

3

Lifetime

AED 48k

Health

Good

Activity

WhatsApp replyInterested in Professional
Quote sentQUO-2026-0042 · AED 4,200
Call loggedDemo booked for Tue
Pipeline & deals

Move every opportunity forward with confidence.

Track leads and deals through clear pipeline stages — from new and contacted to qualified, proposal, negotiation and won. Assign owners, set values and probabilities, and keep tasks and meetings attached to each opportunity so nothing is forgotten.

Managers get an honest view of pipeline value, weighted forecast and deals at risk, while reps stay focused on the next action rather than hunting for context.

  • Configurable pipeline stages and deal values
  • Owner assignment and role-based visibility
  • Weighted forecast and at-risk detection
  • Tasks, meetings and notes on every deal
app.xentral.ae/crm/pipeline

Sales pipeline

AED 312k weighted

New

SK

Acme Health

AED 4.2k

MR

Gulf Tech

AED 2.8k

Qualified

AB

Nova FZE

AED 9.5k

LF

Delta Co

AED 6.1k

Won

TR

Orbit LLC

AED 12k

Built-in intelligence

An AI copilot that reads your data and acts on it.

Xentral's AI copilot understands the record you're looking at. Ask it to summarise an account, draft a follow-up, suggest the next action, or create a task, contact, meeting or quote — and it does the work, scoped to your workspace and your role.

Bring your own AI provider — OpenAI, Claude, Gemini and more — so usage runs on your key and your terms.

  • Summaries, next-best-action and drafting on any record
  • Create contacts, tasks, deals, meetings and quotes by prompt
  • Bring-your-own AI keys; permission-aware actions
app.xentral.ae/ai/assistant

Xentral AI

Your key · Claude
Summarise Acme Health and draft a follow-up.3 open deals (AED 16k). Last touch 2 days ago. Drafted a follow-up referencing the pricing question.
✓ Task created✓ Draft ready✓ Meeting booked

Why teams choose Xentral CRM.

One workspace

Contacts, companies, deals and conversations in a single connected system — no more scattered tools.

Clear pipeline

Stages, owners, values and forecasts give managers a reliable view and reps a clear next step.

Full history

Calls, messages, meetings, quotes and invoices attach to every customer automatically.

Segment & sort

Organise the database by type, health, value and recency so the right accounts surface first.

Role-based access

Owner, Admin, Manager, Sales and Support each see exactly what their role allows.

Customer 360

Every account rolls up its people, deals, tickets and revenue into one screen.

CRM — frequently asked questions

Is the Xentral CRM really free to start?

Yes. You can create a workspace and use the full CRM on the Starter plan at no cost, then add seats, AI credits and modules as your team grows.

Can I import my existing contacts and companies?

Yes. You can add records manually, let them flow in from WhatsApp, web forms and the marketplace, and de-duplicate by phone or email so you don't create duplicates.

How does the CRM connect to WhatsApp and email?

You connect your own WhatsApp Business numbers and mailboxes (Gmail, Outlook, Microsoft 365 or SMTP). Conversations attach to the matching contact automatically and stay on the timeline.

Is my data isolated from other companies?

Yes. Every workspace is a sealed tenant. Your contacts, deals, mailboxes, documents and keys are accessible only within your company and to the users you authorise.

Does it work for multi-seat teams in the UAE?

Xentral is built for multi-seat teams with role-based permissions, AED pricing and 5% VAT / TRN handling for UAE business out of the box.

Ready to start?

Put your whole sales operation on one CRM.

Create a workspace, invite your team and connect your own channels. Start free and grow into the full Xentral platform when you're ready.